André Citroën will be remembered in global motoring history first and foremost as the man who imported mass production techniques to Europe. In 1919, Citroën was the first to apply these techniques to the production of the 10HP (or Type A) in Paris. By applying these new theories, based on a mobile assembly line, Citroën was able to build a large number of cars quickly and sell them immediately.
In Egypt, Citroën is always interested in communicating with customers through several channels. The service centers and the network of distribution of Citroën in Egypt abide by PSA’s strategy that is customer-centric, stressing that customer satisfaction is the best way to maintain a lasting relation.
A customer who is satisfied with his car and services offered by the company will buy it again.