PROTON Holdings Berhad, (PHB; informally PROTON) is a Malaysia-based corporation active in automobile design, manufacturing, distribution and sales. PROTON was established in 1983 as the first national badged car company. The company is headquartered in Shah Alam, Selangor and represented in 20 countries.
Proton cars have been sold in Egypt since 2004, represented by Ezz Elarab since the beginning. Now, in 2018, Ezz Elarab has introduced Proton’s new Corporate Identity (CI) to its new premises and distribution network, to be the first to carry Proton’s latest showroom CI outside of Malaysia. The move to adopt the new CI shows our aim of building a consistent brand experience and image for Proton locally side by side to the brand flourishing in Malaysia. Also aiming to add to the more than 13,000 Proton cars sold already in Egypt.